Essays on agentic commerce & AI-native companies RSS LinkedIn

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Writing

Engineering

I Replaced HelloFresh with an OpenClaw Skill

OpenClaw is the fastest-growing open-source AI agent of 2026, with over 100,000 GitHub stars and a skills ecosystem anyone can extend. I built a skill that replaced my HelloFresh subscription, and what it took to build it says something about where a lot of billion-dollar convenience businesses are headed.

Notes

The Brand That Wants to Be Found by AI — But Not Bought by It

OpenAI launched Instant Checkout in September 2025. By March 2026, it was dead. Five months, roughly 30 merchants out of millions adopted it, and they've since pivoted back to routing users to merchant sites. Most coverage focused on what went wrong technically: product data too messy to standardize at scale, no sales tax infrastructure, merchant onboarding described as "arduous." Those things are all true. But there's a more fundamental reason the post-mortems have mostly missed.

Engineering

Human UX vs Agent UX

Urgency works on humans. Scarcity works on humans. Beautiful photography works on humans. You've spent years getting these things right — the above-the-fold her

Engineering

Agentic Readiness Checklist

When an AI agent visits your store, it doesn't see your homepage or your brand story. It reads product identifiers, schema markup, protocol manifests, and check

Engineering

The 5 Levels of Agentic Commerce

ChatGPT Instant Checkout launched on February 16. Within days, 800 million users had a direct checkout path through an AI agent. Glossier, SKIMS, Vuori — alread