Own your brain
How to build a portable memory for AI agents
Once models are cheap and interchangeable, the valuable part of an AI setup is your context. A one-minute explainer on keeping that memory in files you control, outside any one vendor.
What happens when AI becomes the commerce layer.
7 years scaling consumer brands. Now building AI systems. Writing at the intersection — for operators who want the structural view, not the ChatGPT-for-email take.
Read by topic
About Antony
- DTC revenue scaled as COO
- $50M
- raised
- $42M
- downloads of an AI doctor app
- 500k
- alum, plus Bain and INSEAD
- YC
Most DTC commentary is tactical. Most AI commentary is generic. I'm interested in what happens at the intersection.
7 years as COO scaling a DTC consumer brand, through Chapter 11 to profitability. Before that: YC, Bain, INSEAD, and a decade founding things. Cambridge Mathematics.
More about me →Building
E-commerce · Live
True Norma
A home wellness accessories brand built for AI shopping agents — spec-forward products with full schema.org markup and agent-native discovery.
AI tools · In progress
Agent Engineer Master
Custom Claude Code skills built to a production bar — submit a brief and get a ready-to-install skill folder in 24–48 hours.
Developer tools · In progress
Shop CLI
A CLI that lets AI agents shop autonomously — search, compare, and purchase using a signed spending mandate without ever seeing payment credentials.