True Norma
A home wellness accessories brand built for AI shopping agents — spec-forward products with full schema.org markup and agent-native discovery.
What it is
True Norma is a direct-to-consumer home wellness brand selling recovery and body-care tools: eye massagers, posture correctors, heated shoulder braces, lumbar stretchers, and compression sleeves.
Why it exists
Most DTC stores are built for humans browsing on Instagram. AI shopping agents — the kind that will increasingly handle purchasing decisions — need structured, spec-complete product data to make confident recommendations. True Norma is built from the ground up to be discoverable and legible to both humans and agents.
What it does
- Sells a curated range of home wellness accessories, $30–$150 retail, shipped from US warehouses
- Every product page includes full schema.org Product JSON-LD with detailed spec fields
llms.txtandrobots.txtexplicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, and others)- Products are assessed against strict selection criteria: 40%+ gross margin, US warehouse confirmed, no FDA Class II devices
Status
Live. Six SKUs published with full product content and metafields. Domain at truenorma.com. Store password active (pre-launch). Catalog expansion and paid testing on hero SKUs are next.