Human UX vs Agent UX
Urgency works on humans. Scarcity works on humans. Beautiful photography works on humans. You've spent years getting these things right — the above-the-fold her
DTC operator · AI builder
What happens when AI becomes the commerce layer.
7 years scaling consumer brands. Now building AI systems. Writing at the intersection — for operators who want the structural view, not the ChatGPT-for-email take.
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View allWhy Amazon Blocking Agent Crawlers Is the Most Telling Signal in Agentic Commerce
Amazon blocks agent crawlers. That's not a technical decision. It's a strategic one.
Agentic Readiness Checklist
When an AI agent visits your store, it doesn't see your homepage or your brand story. It reads product identifiers, schema markup, protocol manifests, and check