Tag: #engineering

engineering

Why Branding Still Matters in an Agent World

The brand work we did at Wild Earth was real. We were selling through Instagram and Facebook, and on those channels emotional resonance isn't a nice-to-have, it's the mechanism. The photography, the dog stories, the community, the tone of voice. People were scrolling and we had about two seconds to make them feel something. It worked. Brand investment drove revenue in a way that was measurable and direct.

engineering

I Replaced HelloFresh with an OpenClaw Skill

OpenClaw is the fastest-growing open-source AI agent of 2026, with over 100,000 GitHub stars and a skills ecosystem anyone can extend. I built a skill that replaced my HelloFresh subscription, and what it took to build it says something about where a lot of billion-dollar convenience businesses are headed.