Human UX vs Agent UX
Urgency works on humans. Scarcity works on humans. Beautiful photography works on humans. You've spent years getting these things right — the above-the-fold her
Urgency works on humans. Scarcity works on humans. Beautiful photography works on humans. You've spent years getting these things right — the above-the-fold her
Amazon blocks agent crawlers. That's not a technical decision. It's a strategic one.
When an AI agent visits your store, it doesn't see your homepage or your brand story. It reads product identifiers, schema markup, protocol manifests, and check
The next wave of buyers won't have feelings about your brand. They'll have decision criteria. AI agents are already making purchasing decisions in software, and
91% of online stores are invisible to AI agents. The gap isn't traffic and it isn't brand. It's that the data isn't structured correctly.
For 30 years, commerce ran on two categories. Both assumed the buyer was a human. That assumption just broke.
Private equity figured out where durable value lives before most founders did. Not software. Boring businesses with an AI layer on top.
ChatGPT Instant Checkout launched on February 16. Within days, 800 million users had a direct checkout path through an AI agent. Glossier, SKIMS, Vuori — alread
I've started calling it the simultaneous truth.
How are you supposed to learn AI when you barely have time to do your job?
I spent 7 years building a company. Then I walked away.
What if the best path to ownership isn't another startup?