Google launched AI checkout at scale. Your store is in the system. You still won't appear.
Google launched AI checkout at scale. Your store is in the system. You still won't appear. Here's the part nobody is explaining.
Blog archive
True Norma launch announcement
I set out to build a DTC store almost entirely with AI.
How AI Agents Reshape Business Relationships
Not all business relationships do the same job. Research shows which ones survive the agentic economy, and which were always just expensive due diligence.
The COO's Job Is Building the AI Operating System
The COO's job in an AI-first company is to build the operating system the company runs on. Here is what that OS looks like and how to build it.
Agents sort business relationships — not destroy them
Agents won't kill business relationships. They'll sort them. The ones doing low-value information work will quietly become unnecessary. The ones doing the hard human jobs will become rarer, and more valuable.
Five Things AI Can't Replace — and Why Combining Them Is the Real Moat
Five things AI can't replace: trust, context, distribution, taste, and liability. These aren't product categories. They're structural layers that become more valuable as AI gets better, not less.
The Problem Wasn't the Model
I spent the first three months treating AI like a calculator. Type a question, get an answer. Occasionally useful, mostly generic.
Don't wait too long to learn Claude Code
You're probably sick of being told to learn AI tools. But this isn't that post.
You want skills, not agents
The agent hype isn't about AI capability. It's about human org design, and we're copying the wrong thing.
Why I'm Writing So Much
You've probably noticed I'm writing a lot. Here's why I keep going anyway.
The Inversion
For most of human history, the most valuable place to be was the middle.
The org chart was always a harness. Dorsey just built a better one.
Nobody designed the org chart as a management philosophy. It was infrastructure.