What an Agent \"Cares About\" When Buying
The next wave of buyers won't have feelings about your brand. They'll have decision criteria. AI agents are already making purchasing decisions in software, and
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The next wave of buyers won't have feelings about your brand. They'll have decision criteria. AI agents are already making purchasing decisions in software, and
For 30 years, commerce ran on two categories. Both assumed the buyer was a human. That assumption just broke.
ChatGPT Instant Checkout launched on February 16. Within days, 800 million users had a direct checkout path through an AI agent. Glossier, SKIMS, Vuori — alread
I've started calling it the simultaneous truth.