You want skills, not agents
The agent hype isn't about AI capability. It's about human org design, and we're copying the wrong thing.
Tag: #engineering
33 workflows, five layers — what a real harness looks like from the inside
The piece I wrote on harnesses described five component layers that every production agentic system needs: orchestration and planning, an execution environment, validation and quality control, context and memory management, and logic and interaction.
Delegation vs Automation
Unpopular opinion: building AI workflows that stop for human confirmation isn't careful design. It might just be discomfort dressed up as caution.
Why Branding Still Matters in an Agent World
The brand work we did at Wild Earth was real. We were selling through Instagram and Facebook, and on those channels emotional resonance isn't a nice-to-have, it's the mechanism. The photography, the dog stories, the community, the tone of voice. People were scrolling and we had about two seconds to make them feel something. It worked. Brand investment drove revenue in a way that was measurable and direct.
My AI Stack — Running Work Through a Terminal
My goal: run my entire work life through a terminal. I'm about 60% there. Here's what the setup looks like.
I Replaced HelloFresh with an OpenClaw Skill
OpenClaw is the fastest-growing open-source AI agent of 2026, with over 100,000 GitHub stars and a skills ecosystem anyone can extend. I built a skill that replaced my HelloFresh subscription, and what it took to build it says something about where a lot of billion-dollar convenience businesses are headed.
Human UX vs Agent UX
Urgency works on humans. Scarcity works on humans. Beautiful photography works on humans. You've spent years getting these things right — the above-the-fold her
Why Amazon Blocking Agent Crawlers Is the Most Telling Signal in Agentic Commerce
Amazon blocks agent crawlers. That's not a technical decision. It's a strategic one.
Agentic Readiness Checklist
When an AI agent visits your store, it doesn't see your homepage or your brand story. It reads product identifiers, schema markup, protocol manifests, and check
What an Agent \"Cares About\" When Buying
The next wave of buyers won't have feelings about your brand. They'll have decision criteria. AI agents are already making purchasing decisions in software, and
Why Most DTC Brands Are Invisible to Agents
91% of online stores are invisible to AI agents. The gap isn't traffic and it isn't brand. It's that the data isn't structured correctly.
B2A: Business to Agent — Who Is the Customer?
For 30 years, commerce ran on two categories. Both assumed the buyer was a human. That assumption just broke.